(Quoted from Rich Dunlee, Global Market Segment Manager, Nazdar Ink Technologies. Full article here.)
As any good business owner knows, there are two basic ways to make your business more profitable: adjust pricing for higher margins, or lower your costs. Alternative inks can help with the latter, provided the ink that you select meets your company's needs and goals. The right alternative consumables company that offers products with enhanced features, lower costs, and ancillary products may even help win you more business. It seems like a simple equation, but please read on for some information that can help you make an informed choice.

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