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Selling a Story

Selling a Story

Environmental graphics are all about turning a space into an experience. Five shops show us how it's done.

Author: Lindsay Merwald/Wednesday, May 10, 2017/Categories: Industry News - Graphic

(Quoted from Kiersten Wones and Big Picture Magazine. Full article here.)

Remember when the best thing about wide-format printing was that it was big? The task of slapping a logo on a banner or an ad on a poster will always fall to someone, but in 2017, those are no longer the jobs that showcase what digital can really do. The best thing about wide-format today is the ability to print someone special, and there's a whole new pool of end users who are beginning to pay attention. 

Click here to read the full article from Big Picture



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