(Quoted from Kiersten Wones and Big Picture Magazine. Full article here.)

Remember when the best thing about wide-format printing was that it was big? The task of slapping a logo on a banner or an ad on a poster will always fall to someone, but in 2017, those are no longer the jobs that showcase what digital can really do. The best thing about wide-format today is the ability to print someone special, and there's a whole new pool of end users who are beginning to pay attention. 

Click here to read the full article from Big Picture