(Quoted from Toni McQuilken and printingnews.com. Full article here.)
Print providers are constantly having to walk a narrow tightrope when it comes to pursuing new opportunities, new applications, and new market segments. Which possibilities do you pursue, and which do you not? Do you allow what seems to be a “hot” market segment to pass you by – or do you take a chance on it, and perhaps have to let something you currently pursue fall by the wayside? And when do you make those decisions?
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