DIY DTG Marketing
Use these grassroots methods to entice new customers.
Author: Lindsay Merwald/Friday, August 4, 2017/Categories: Industry News - Textile
(Quoted from John Ledrew and Impressions Magazine. Full article here.)
The demand for low-volume, custom-printed T-shirts has completely revolutionized the garment decoration industry. There have been significant improvements in the technology dedicated specifically to direct-to-garment (DTG) printing.
Because of the industry’s recent advancements in reliability and quality, it’s hard to question the viability of DTG. The demand for reliable, one-off printing capability is so strong, the question is no longer whether you should invest in DTG; it’s how to compete and ensure the success of your investment.
To market your DTG business you do not need a huge budget. Easily acquired industry relationships, a website, basic knowledge of SEO and analytics, strategic social media and creative prospecting can be just as effective as big-time marketing budgets.
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