(Quoted from Melissa Donovan and Digital Output. Full article here.)
The display and point of purchase (POP) space is always looking for the next big thing to promote a product or service and stand out from the crowd. Floor graphics are one way to do this. Digitally printed floor graphic media is designed to withstand heavy foot traffic while attractively catching the eye of the passerby.
Most advertising campaigns that utilize floor graphics require a media product that is durable, conveys a positive visual aesthetic, and features slip resistance. Despite these qualities, the graphic is usually only in service for a short period of time. There is a juxtaposition between quality and longevity. Print service providers (PSPs) look to vendors to offer something that is economical yet satisfies these needs.
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