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Pumping Up Performancewear Profits

Pumping Up Performancewear Profits

Author: Lindsay Merwald/Friday, October 27, 2017/Categories: Industry News - Textile

(Quoted from Lauren Mitchell Volker and Impressions Magazine. Full article here.)
With prominent athletic-focused brands leading the charge, performancewear has experienced dramatic growth in the past decade. More wholesale brands have added performance-focused lines to their offerings, creating endless options for customers — from unique, high-end styles to more basic, affordable ones.

As the category continues to become more accessible and widespread, decorators must ensure they not only understand the intricacies of the products, but also that they accurately convey their value to customers. This category shows no signs of slowing down, so it’s time to build it into your business and run with it.

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