In 2015, "The Dress" broke the internet—arguments ensued and friendships were tested as people around the world couldn't decide whether it was white and gold or blue and black. While it may be a silly internet phenomenon, it does illustrate the effect that lighting can have our on perceptions of color, and why it's so important to have consistent color-matching conditions; the last things customers want is for their brand colors to face as much inconsistency as "The Dress."