(Quoted from Aaron Montgomery and Impressions Magazine. Full article here.)
As an industry professional, are you tired of dealing with dye migration, trying to find the correct additives or other headaches related to decorating polyester? You may think the solution is as simple as buying a sublimation printer and the required accessories to start production.
While that is a decent starting point, it’s likely you would invest in a small-format printer, which has a width less than 42 inches. Most sublimators use such systems, but that’s just the tip of the figurative iceberg when it comes to this technology.
Literally thinking bigger can lead decorators down the road to wide-format, roll-to-roll sublimation. It’s a process that has its advantages, but also misconceptions that need clarifying. Doing so also will enable exploration of potential markets that this type of sublimation allows decorators to access.
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