(Quoted from Bill Schiffner and Sign & Digital Graphics Magazine. Full article here.)

Over the last decade, digital printing within the sign and commercial graphics markets has proven to be a very lucrative business for savvy output providers who did their homework and kept up with market trends. Many of these thriving shop owners gazed into the future, looked at emerging trends and then invested wisely in new equipment and materials to meet the demand for these future revenue streams. Those shop owners who are paying attention to the direction of the industry and who keep abreast of the latest technology developments have the best chance of success because markets are always changing.

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