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Small Format Printing: Shops Playing Small Ball

Small Format Printing: Shops Playing Small Ball

Author: Lindsay Merwald/Monday, February 12, 2018/Categories: Industry News - Graphic

(Quoted from Bill Schiffner and Sign & Digital Graphics. Full article here.)

As the digital sign industry grows and evolves, more customers are requesting customized products such as on-demand labels, T-shirts and personalized promotional items. Initially to meet this demand, sign shops began using their wide-format inkjet printers for these applications but found it in some cases to be a slow, costly and cumbersome process. In addition, these smaller jobs also tied up wide-format equipment when these machines could be better served pushing out much bigger projects.

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