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Why Don’t Decorators Use The Newest Technologies?

Why Don’t Decorators Use The Newest Technologies?

Author: Lindsay Merwald/Monday, March 12, 2018/Categories: Industry News - Textile

(Quoted from Andraya Vantrease and Wearables Magazine. Full article here.)
Last year, online fashion accounted for nearly 20% of retail e-commerce sales in the United States – a total of more than $458 billion. This massive sum of business is changing expectations for apparel customers, who thirst for on-demand personalized garments that can be manufactured in small quantities and delivered at incredible speeds. “Online shopping has turned the idea of supply and demand on its head,” says Omer Kulka, VP of marketing and product strategy for Kornit, which manufactures digital inkjet printers for the apparel decoration industry. “Instead of selling what we’ve already manufactured, we’re being asked to manufacture what we’ve already sold.”

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