Orlando’s Orange County Convention Center played host to more than 20,000 attendees and almost 600 exhibitors across 221,000 square feet at the ISA Sign Expo March 22-24. The event caters to sign shops as well as wide-format print service providers – and those who straddle the line between both of those worlds. And perhaps those who straddle that line are the perfect illustration of what we heard repeated at the show: how can you do more with what you already have?
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