(Quoted from Terry Combs & Impressions Magazine. Full article here.)
The garment-decorating world has shifted in recent years and now is irreversibly headed in a digital direction. Long-run production methods such as screen printing still have a strong place in the industry’s future, but most companies will need business models that include a digital component to compete in this new world. This market change is customer driven. In the online, instant-gratification society in which we live, customers are demanding increasingly shorter runs and customization — and they want it today.
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