(Quoted from Keith Stevens, International Coatings. Full article here.)
I often travel to see customers, many that are quite successful and large. When conducting ink testing or trials at their facilities, I bring some of our print samples to show them how our inks look and feel on a regular shirt. Recently I’ve shown our photo-realistic print samples, and some have replied that they are not able to get the same detail or result. That’s when I observe and see how their facility is run.
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