Pantone 485 Red has to be the most hated color ever invented. If you don’t know why, then you haven’t been in the decorated apparel business for long. For me, easily a half-dozen “printing problems” a year caused by this color are due to the fact that when the customer gets the final product they think the red is too “orange”. 100% of the time the client says “It should be redder”. There always is a big hoohah about the order, but in the end when we show that the color we printed matches the PMS book, there’s nothing left but hurt feelings. You can win the debate over the color, but still lose. I hate it. There should be a warning sticker or something that accompanies any order that uses PMS 485. It could be a classic Jedi mind trick, (imagine me waving my hand) “this isn’t the red you are looking for”.
So if this red is so unintendedly awful, what other problems are lurking around that we need to watch out for in our industry?
Click here to read the full article from Marshall Atkinson atkinsontshirt!