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Rocky the Squirrel: Garment Decorator

Rocky the Squirrel: Garment Decorator

New article from Marshall Atkinson & atkinsontshirt.com. Here’s lies poor Rocky.  
Once upon a time he ran a Garment (Fur) Decoration Shop (Tree) for all the other animals in his area.  
He used to have a good business and made a lot of acorns over the years.  Rocky wasn’t comfortable with change, as he always liked to do things “his way”.
Recently there has been a good bit of financial pressure in his Tree.  Rocky has been losing acorns steadily over the last year or so.  His wife Matilda has been in his ear about trying something new to grow the business.  
She fancied a bigger nest in that Oak Tree across the pond.  The one with golden leaves in the fall.  You know the one.
Rocky’s biggest challenge is that gaze of Raccoons that work in the forest across from the farmer’s field.  They built up a huge fur decorating enterprise seemingly overnight and have been steadily eating into Rocky’s territory.  One client after another, they all seem to be heading away from Rocky.
“They don’t even do a good job!”, Rocky used to say jealously.  “I’ve seen their work.  Sloppy.  In fact, I heard the Raccoons aren’t even doing the printing!  They are contracting the orders out to those Badgers by the river.  They run everything out of their basement Log.  They just ship the goods in Raccoon branded  boxes!”
But look at poor Rocky now.  He’s a mess.  Business indecision led to his heartbreaking demise
Monday, January 9, 2017/Author: Anonym/Number of views (1435)/Comments (0)/
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'Digital Textile Printing: The Future Is Now’

'Digital Textile Printing: The Future Is Now’

A sold-out crowd of 130 manufacturers, end users, and researchers gathered for the first “Digital Textile Printing: The Future Is Now” educational conference hosted by the American Association of Textile Chemists and Colorists (AATCC) and SGIA in Durham, North Carolina, December 6-7.
Big Picture’s Editor-in-Chief Adrienne Palmer was there; here are some of her top takeaways from the event:
Thursday, January 5, 2017/Author: Anonym/Number of views (2367)/Comments (0)/
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Why Shop Layout is Crucial to Production Efficiency

Why Shop Layout is Crucial to Production Efficiency

A shop's layout can certainly help a business function better. Lon Winters of Graphic Elephants explains why in this excerpt from a longer interview.


Tuesday, January 3, 2017/Author: Anonym/Number of views (1320)/Comments (0)/
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Three Practical Tips for Improving Your Screen Printing Shop's Efficiency & Productivity

Three Practical Tips for Improving Your Screen Printing Shop's Efficiency & Productivity

Every screen printing shop tries to run efficiently, but sometimes we get bogged down by the minutiae of day-to-day operations. So it’s important to set aside some time to analyze the systems in your screen printing department to make sure things are running smoothly.
If they’re not, here are three things you can do to improve efficiency and productivity:
Thursday, December 22, 2016/Author: Anonym/Number of views (1388)/Comments (0)/
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How to Build a Darkroom for a Screen-printing Shop With Limited Floor Space

How to Build a Darkroom for a Screen-printing Shop With Limited Floor Space

Can you suggest some approaches to building a darkroom for a screen-printing shop that has a limited floor space? This was a question posed by a Printwear reader, and here is Kieth Stevens’ response:

A booth can often be constructed of black plastic sheeting, which is relatively cheap to purchase. Choose a location close to the washout area to minimize exposure to light. Simply construct a 1′ x 3′ wooden frame and determine where to place the entry to the dark room. Staple the plastic to the frame and overlap some plastic to create the “door.” By overlapping the plastic sheets, it will minimize the light coming through during entry and exit. Also, be sure that the plastic cover reaches to the floor to block out light completely.

Friday, December 16, 2016/Author: Anonym/Number of views (1652)/Comments (0)/
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3 Polyester / Performance Production Secrets

3 Polyester / Performance Production Secrets

New article from Marshall Atkinson & atkinsontshirt.com. What is one of the number one growth area in the decorated apparel industry?  Performance and Athleisure wear.  The good news is that your shop can benefit directly from this boom by decorating on these trendier tech apparel blanks.  Maybe you already are, and that’s great.  There is better margin in them too; as they prove to be more difficult for some lesser educated or experienced shops to handle.  I’ve talked to plenty of new customers over the years that left their previous decorator because the white ink turned pink on some red polyesters shirts (see the picture above – does this look like your handiwork?), and the printer didn’t take responsibility for the challenge. 

Monday, December 12, 2016/Author: Anonym/Number of views (1504)/Comments (0)/
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Expert Apparel: Integrating Your Production Systems

Expert Apparel: Integrating Your Production Systems

Going back to the basics can do wonders for your shop’s efficiency.

Let's stop for a minute and think about all the moments our presses have come to a halt in production. I’ve been in the T-shirt business some 30 years, and the list of reasons hasn’t changed much. You’ve got pinholes, ghost images, ink buildup, ink hangup, mis-registration, uneven ink coverage, poor color balance, and dot gain – to name a few. Now take it a step further and estimate the amount of downtime these disruptions cost you. Better yet, ask your staff to start recording this information, because real data is far more revealing than a casual estimate. What you’re going to find is that you have downtime that can be avoided and it’s costing you money.

Thursday, December 8, 2016/Author: Anonym/Number of views (1382)/Comments (0)/
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How to Calculate the Cost of Your Screen

How to Calculate the Cost of Your Screen

Is it important to really know the cost-per-screen for your business?  This was a question posed by a Printwear reader, and here is Kieth’s response:


Tuesday, December 6, 2016/Author: Anonym/Number of views (1518)/Comments (0)/
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Automatic Results

Automatic Results

If you've recently expanded your operation, you're probably aware of the many recent high-tech advances in screen printing: faster, more sophisticated presses at lower prices; direct-to-garment printing; LED exposure systems; advances in preregistration systems; and more. Even if you haven't added any new equipment in the last decade, it would be hard not to notice the headlong drive to automate. 


Monday, December 5, 2016/Author: Anonym/Number of views (1255)/Comments (0)/
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Adjust The Sails

Adjust The Sails

New article from Marshall Atkinson & atkinsontshirt.com.
Pessimist.  Optimist.  Realist.

If you had to characterize your business personality into one of these three types, which would you choose?
Did you pick one?  
Why do I ask?  Well, I stumbled on a fantastic quote the other day that I thought would make a great focus for an article.  Have you read this before?
“The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.” – William Arthur Ward
When thinking about your company and your business strategy do you find yourself complaining about forces that are thrust upon you?
Wednesday, November 30, 2016/Author: Anonym/Number of views (1219)/Comments (0)/
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