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Adjust The Sails

Adjust The Sails

New article from Marshall Atkinson & atkinsontshirt.com.
Pessimist.  Optimist.  Realist.

If you had to characterize your business personality into one of these three types, which would you choose?
Did you pick one?  
Why do I ask?  Well, I stumbled on a fantastic quote the other day that I thought would make a great focus for an article.  Have you read this before?
“The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.” – William Arthur Ward
When thinking about your company and your business strategy do you find yourself complaining about forces that are thrust upon you?
Wednesday, November 30, 2016/Author: Anonym/Number of views (1309)/Comments (0)/
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Printing Tips for Today’s Fabrics

Printing Tips for Today’s Fabrics

Popular, profitable, and often a pain in the neck to print, the latest fashion fabrics can present quite a challenge to shops accustomed to printing standard plastisols on all-cotton garments


Wednesday, November 23, 2016/Author: Anonym/Number of views (2604)/Comments (0)/
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Simple Strategies to Grow T-shirt Sales

Simple Strategies to Grow T-shirt Sales

Tips for obtaining additional sales using your current customer base.

Monday, November 21, 2016/Author: Anonym/Number of views (1492)/Comments (0)/
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Curing shiny, metallic inks

Curing shiny, metallic inks

In an article recently published by Images Magazine, Kieth Stevens gives us some tips on how to best cure shiny inks:
When glitter or shimmer inks fade after washing, it’s easy to blame the ink, but curing is often the culprit: under-cured ink can wash off the fabric during the wash cycle.
Thursday, November 17, 2016/Author: Anonym/Number of views (1398)/Comments (0)/
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Handling Holiday Orders

Handling Holiday Orders

If your business is anything like mine, you’ve been assailed with orders for stockings since before Halloween. Even so, as we enter the headlong slide into the biggest gift-giving season of the year, you’ll probably be stuck taking up the slack for the poor souls who didn’t spend their first fall days planning for Yuletide festivities. Luckily, I have a veritable sleigh-load of tips for how to handle customers, keep production on track, and handle those specialty holiday items and last minute requests that will make the end of the year not only productive but profitable.


Monday, November 14, 2016/Author: Anonym/Number of views (1386)/Comments (0)/
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New Product Showcase Video: Blaze White 7038

New Product Showcase Video: Blaze White 7038

The 7038 Blaze Cotton White has quickly become one of our best selling cotton whites. Blaze is a high pigment, fast flashing, low tack, high performance plastisol screen printing ink that is very creamy, short bodied and very opaque, resulting in excellent coverage on dark garments.


Friday, November 11, 2016/Author: Anonym/Number of views (1440)/Comments (0)/
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Reflecting on reflective inks

Reflecting on reflective inks

In a recent article posted on Images Magazine, Kieth Stevens our western regional sales manager, gives us a tip on how to print with reflective ink.


Thursday, November 3, 2016/Author: Anonym/Number of views (1564)/Comments (0)/
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Three Practical Tips for Improving Your Screen Printing Shop's Efficiency & Productivity

Three Practical Tips for Improving Your Screen Printing Shop's Efficiency & Productivity

Every screen printing shop tries to run efficiently, but sometimes we get bogged down by the minutiae of day-to-day operations. So it’s important to set aside some time to analyze the systems in your screen printing department to make sure things are running smoothly.
If they’re not, here are three things you can do to improve efficiency and productivity:
Wednesday, November 2, 2016/Author: Anonym/Number of views (1687)/Comments (0)/
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From the Ground Up: Inkwerks Screen Printing and Design

From the Ground Up: Inkwerks Screen Printing and Design

Situated in Camarillo, Calif., Inkwerks Screen Printing and Design is a full-service screen printer, embroiderer, and design shop. Founder Jason LaBlue began his foray into screen printing in 2008 by printing designs for local businesses. Since then, the company has grown into a bustling shop that serves both the local community and a handful of out-of-state contract clients.  

LaBlue explains how he started out in a vastly different trade than the apparel decoration industry. Before screen printing T-shirts, he worked on a wildland fire crew in the Sierra Nevada mountains. During that time, LaBlue began building a collection of custom shirts. Local screen printers would print a T-shirt to mark each major fire the crew fought, and LaBlue would pick one up at each fire he and his crewmates battled.

Tuesday, November 1, 2016/Author: Anonym/Number of views (1532)/Comments (0)/
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Wet-on-Wet vs. Build-Up

Wet-on-Wet vs. Build-Up

When printing wet-on-wet ink will always transfer to the back of the screen, a good ink on the other hand will remain wet on the screen. This small amount of wet build is actually beneficial for ink coverage and color intensity on simulated process printing. These tips are designed to help create a controlled ink build and help with successful wet-on-wet printing.
Friday, October 28, 2016/Author: Anonym/Number of views (1397)/Comments (0)/
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