Printing direct to magnet is a cost effective method of creating high impact vehicle graphics, P.O.P. displays, calendars and other ad specialty items, portraits, decorative magnets, message boards, photos, way finding signs, temporary signage, and more. Achieving quality results from your printer and magnetic sheeting is essential for the success of every project.

Magnetic sheeting is considered a semi-rigid substrate, and, like all semi-rigid substrates, takes a little know-how to produce the best quality product. Here are some tips for printing direct to magnet.

The demand for large-format graphics printed on rigid substrates is stronger than ever. Wide-format printer manufacturers have responded with an overwhelming number of UV-curing flatbed printers that can handle the job. The technology behind these machines has improved vastly over the years, with better ink formulations, better media handling options and improved print speeds.

We asked some flatbed printer manufacturers to offer up some tips on working with UV-curing flatbeds, with an eye toward getting good, consistent results and avoiding common pitfalls that those new to the technology might encounter.

While watching the never-ending media commentary on the the 2016 election, it occurred to me that the political arena is not the only place where a new reality has emerged.

The fight for customers in this year’s consumer election is also now totally in the hands of the disgruntled or delighted individual. Just as it seems that the power of multi-million-dollar campaign spending by super PACS has little effect, the investment of millions in product advertising campaigns now pales against the screaming voice of the customer. Whether it be a United Breaks Guitars song or the audio of the Comcast employee who kept a disgruntled customer on the phone for 45 minutes, the single customer service close encounter on the front lines has repercussions in today’s marketplace louder than even a Super Bowl ad campaign.

Roland DG Corporation has launched the TrueVIS VG-640/540 64” and 54” printer/cutters.These machines begin a new generation of advanced wide-format, eco-solvent inkjet printer/cutters released under the TrueVIS brand name.

Graphics on windows are a huge opportunity to expand advertising as well as the products you offer. From small spot graphics to full coverage, there are many options on the market to meet your customer's needs.

For vehicle advertising, we often think about the body of the vehicle but the windows on the vehicles are a blank canvas that shouldn't be overlooked. Extending graphics onto windows provides an excellent opportunity for expanding advertising.

Advertising may also be added to storefronts by incorporating large vinyl graphics and specialty window films. For interior design applications there are a large number of decorative finishes available as well.