Visit Nazdar SourceOne at booth #2715 at the ISA Sign Expo in Orlando, FL, April 21-23, 2016. Get your free show passes and schedule your personal demo to see the newest technology first-hand!

What can you offer when a customer wants a screen or digital print project to stand out from the crowd? One of the easiest ways to make an impression is by screen printing a Nazdar special effects ink. The creative use of special effects can set your shop apart from the competition. People will pay a little more for a wow factor as long as they see the benefit of increased impact.

It takes a lot of time and hard work to run a successful company. Businesses that utilize a fleet of vehicles in their daily operations often turn them into a source of advertising by purchasing vehicle wraps. Whether they fully wrap their fleet or choose spot graphics, setting up and maintaining this advertising is time consuming for the business owner.

Over the years I've realized that the companies and suppliers I order from most are the ones that make it really easy for me to do so. We try to apply this same idea to our own daily operations.

With existing customers we set them up on payment terms, stay organized to speed up reorders, and push their job through production by keeping their wrap materials in stock. With new customers we have to spend a little more time gathering their information, but part of our sales strategy is making it as easy as possible for them to create a new working relationship with us.

So how does this specifically apply to fleet graphics? A company operating a fleet of vehicles wants ease of ordering and consistency from their sign company. Competitive pricing is a factor as well, especially initially, but the importance of cost is often eclipsed by the other factors.

Nazdar Ink Technologies has announced the debut of a number of new inks at FESPA Digital 2016, scheduled to take place at The Amsterdam RAI Exhibition Centre in The Netherlands.
Nazdar – the manufacturer of one of the most comprehensive ranges of UV, water-based and solvent-based wide-format digital inkjet, screen-printing and flexographic inks – will have their key representatives present throughout the event – on Stand J120 in Hall 1, between 8th and 11th March – and will be showcasing Nazdar’s very latest ink technologies to current and prospective customers, distributors and OEM business partners.

Nazdar SourceOne is pleased to announce that Ashley Barnes has joined the Nazdar SourceOne Inside Sales team as Inside Sales Representative. In her role, Ashley will be implementing Inside Sales strategies and campaigns designed to increase the sale of products and services to new and existing customers within the Graphic Arts Industry.

It’s hard to remember how we even communicated before the advent of the smartphone. Mobile app technology has certainly altered the way we do things and even how we conduct our daily lives. We have become a society of instant gratification and one that is constantly on the go.  Now, with many of these apps, we can multi-task all at the touch of a button.

Mobile technology -- in the form of smartphones, tablets and notebooks -- has certainly transformed us forever.  We can send important files almost anywhere in mere seconds and we can also remotely work with clients in real-time no matter where in the world they might be.

Mobile apps—software applications developed specifically for use on small mobile computing devices—are also helping change the business landscape of the sign and commercial graphics industry in a number of areas. There are a host of printing, estimating and design apps out there that are helping make life easier for sign shops and their clients. Let’s take a look some of these apps, what they do, how they work and the solutions they provide.

Nexvision completes a successful Christmas period after installing a second Roland VersaEXPRESS RF-640 running Nazdar TX-650 dye-sublimation inks, supplied by QPS.

Even though we have a small staff, it is not unusual that I find myself out installing signs of all kinds solo -- one man, one sign, and a need for three hands or even an eight-foot-long right arm.

Very often there is an easy way, and a hard way, and I try diligently to find the easy way if I can. For this month’s Shop Talk we’ll look at a couple of handy shop-made items that make one-man installs go smoother and faster, and an idea or two on making a one-man bucket more useful and user friendly.

Sign & Digital Graphics executive editor Ken Mergentime discusses the issue of durability and the importance of matching materials to a sign's environment and expected lifespan.

Mesh preparation is the easiest, cheapest and quickest way to improve screen life. This useful How to Guide will show you the best way to maximise stencil adhesion to a mesh which will save you time and money by not having to remake screens that have broken down on the press.