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Let’s Talk Shop: Fleet Account Management

Let’s Talk Shop: Fleet Account Management

When I think about the sign suppliers that I order materials from one of the biggest factors is customer service. While pricing is of course kept in mind, it's the ease of ordering, the follow up on any special requests and the account management we receive from the sales reps that visit us.

Customer service, and being made to feel important, is a big part of all repeat experiences. For example, we'll return to a restaurant if it has exceptional service even if the prices are a little higher than another restaurant. We shop at Costco because they sell quality merchandise, keep track of our purchases and make returns really easy.

So what does all this have to do with selling vehicle graphics? Everything, actually.

My point is that good customer service and making your clients feel as important as they really are, is what keeps them coming back to you. One vehicle turns into two, which turns into a fleet over time. In this article we'll discuss some easy ways to improve your fleet account management before, during and after the vehicles are at your shop.

Monday, September 12, 2016/Author: Lindsay Merwald/Number of views (1479)/Comments (0)/
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InkAnswers Give the Axe to Guitar Print Problem

InkAnswers Give the Axe to Guitar Print Problem

Nazdar Inks Go to 11 on Ibanez Headstock Print

Hoshino (U.S.A.) Inc. is the exclusive US distributor of Ibanez® Guitars and Tama ®Drums, and services requests from notable musicians such as Steve Vai, Joe Satriani, Paul Gilbert, George Benson, and Pat Metheny. Ibanez guitars are produced in Japan, china, and Indonesia, and shipped to Hoshino by vessel. When the products are received by the company, each is inspected and set-up by their Quality Control Department prior to shipping to authorized retailers.
Friday, September 9, 2016/Author: Lindsay Merwald/Number of views (1019)/Comments (0)/
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Installing Exterior Wall Graphics

Installing Exterior Wall Graphics

Printed graphics on walls are a great way to transform a plain blockade to an exciting, money-making and eye-catching display. Additionally, installing exterior wall graphics are still the best way to express creativity and generate another means of promotion.
Friday, September 2, 2016/Author: Lindsay Merwald/Number of views (881)/Comments (0)/
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Nazdar Inks and QPS Help Kirkby Signs Take to the Road with New Ad Vans

Nazdar Inks and QPS Help Kirkby Signs Take to the Road with New Ad Vans

Liverpool-based Kirkby Signs has expanded into mobile advertising vans following the installation of a new Roland wide-format printer running Nazdar inks.
Kirkby Signs is running brand-new Nazdar 202 Series digital inks, supplied by Quality Print Services (QPS), on its recently installed 64"-wide Roland Pro 4 XR-640 alongside its five-year-old, 54"-wide Roland SolJet Pro 2 with Nazdar 2000 inks. QPS also handles the maintenance for the older machine, which is still going strong with its original printheads.

Wednesday, August 24, 2016/Author: Lindsay Merwald/Number of views (1243)/Comments (0)/
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Product Weathering Becomes Visual

Product Weathering Becomes Visual

Gamut-based Image Predictor

Most of the work done in weathering inks and media for screen printing has revolved around the printing of spot or solid colors. This was appropriate for sign painting, but it is less than adequate for modern full color images. Most printed images today are reproduced with CMYK inks. It is uncommon for a full-color image today to have large solid areas of just C, M or Y. We do know that when we weather a tonal ramp with the different dot percentages of C, M, Y or K, that the lighter tones will degrade much faster than the solid areas. Most full-color images have a near infinite number of colors trapping each other in varying degrees. We know that the magenta and yellow degrade much faster than the cyan and black. All this combined means that traditional solid color weathering is not applicable to process color images. 
Monday, August 22, 2016/Author: Lindsay Merwald/Number of views (948)/Comments (0)/
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Nazdar looks to inkjet future at TheIJC 2016

Nazdar looks to inkjet future at TheIJC 2016

Nazdar Ink Technologies will take part in the third annual InkJet Conference – also known as TheIJC – this year, with a focus on the future of inkjet technology and chemistry.
Taking place in Düsseldorf, Germany, on October 5th and 6th 2016, the conference will be an interactive event with six workshops, a networking dinner and tabletop displays from at least 70 inkjet experts – including Nazdar.
Nazdar is a global leader in UV inkjet inks for graphic applications, working closely with key equipment and printhead manufacturers to develop new channels in the direct-to-shape, container, electronics and single-pass web markets. Its nearly 100 years of ink development expertise helps it to understand and meet the challenges of industrial inkjet printing.
Wednesday, August 17, 2016/Author: Lindsay Merwald/Number of views (1048)/Comments (0)/
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The Digital Eye: Designing and Printing Banners

The Digital Eye: Designing and Printing Banners

Banners are certainly a way of life in the print world. It’s helpful to know what design techniques work best in assembling long or tall formatted images. The horizontal banner is very likely the first thing a visitor sees when walking into a store. The banner sets the tone and ambiance of a space and impresses the viewer immediately by the quality of its design, and the impact of its graphics. The banner can also inform the viewer the name of the place, company or product. It may display a corporate logo, incorporate high impact photography or art and usually has some descriptive text. That's a lot to ask of a skinny piece of vinyl!
Tuesday, August 16, 2016/Author: Lindsay Merwald/Number of views (919)/Comments (0)/
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Temporary Banners Announce Kansas City Streetcar

Temporary Banners Announce Kansas City Streetcar

Image360 turns a barricade into advertising space.

Sixteen banners line the temporary construction fence that wraps around Commerce Tower in Kansas City. The graphics, printed byImage360 on their HP Latex 260 onto Ultraflex Strip Mesh Pro LTX, announce the building’s transformation into a residential space complete with a streetcar stop.
Friday, August 12, 2016/Author: Lindsay Merwald/Number of views (958)/Comments (0)/
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Installing a Large Graphic with One Installer

Installing a Large Graphic with One Installer

Applying a large graphic can be difficult for a single installer. This video shows how to apply a hood graphic with only one installer. See how to separate vinyl into sections and minimize chance for mistakes.
Wednesday, August 10, 2016/Author: Lindsay Merwald/Number of views (923)/Comments (0)/
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Dye-Sublimation Checklist – Infographic

Dye-Sublimation Checklist – Infographic

New to dye-sublimation? Thinking of getting into this profitable printing business? Here’s a handy checklist of the items you’ll need to get started in dye-sublimation and to set yourself up for success.
Friday, August 5, 2016/Author: Lindsay Merwald/Number of views (1789)/Comments (0)/
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