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Wrapping Rough Surfaces

Wrapping Rough Surfaces

Using digitally printable PSA vinyl for decorating interior and exterior walls has become more mainstream and trendy over the past several years. For the interior design industry, vinyl is now the preferred choice over wallpaper because of the ease of application. From the point of view of a novice, applying any vinyl over an existing wall may appear simple and straight forward, but there are many important steps that should not be overlooked because these can make or break a potential project. 
Thursday, October 20, 2016/Author: Lindsay Merwald/Number of views (1060)/Comments (0)/
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The Importance of Printer Maintenance

The Importance of Printer Maintenance

All machines should receive proper care and maintenance to prevent issues or mechanical failures. Similar practices apply to large format printers to ensure the longevity of the machine. Regular printer maintenance can also increase productivity and allow for consistent, high-quality prints.
Tuesday, October 18, 2016/Author: Lindsay Merwald/Number of views (1259)/Comments (0)/
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Awnings, Graphically Speaking

Awnings, Graphically Speaking

Awnings, like signs and digital graphics, have evolved tremendously through the years to become an integral component of architecture and branding. They have the ability to blend the two together uniquely and beautifully. Add print and graphics to them and they now also become an extension of brand, signage and display. Awnings have always possessed the functions of shade and protection. However, the list of qualities and characteristics attributed to them today is growing as they present opportunities for graphics to the point of becoming an often preferred method for branding while maintaining their architectural features. Developers, particularly in retail and quick service restaurants (QSR), are applying graphic-covered awnings to their store fronts as a primary means of drawing attention, adding ornamental detail and extending their brand. They are building impressions.
Tuesday, October 4, 2016/Author: Lindsay Merwald/Number of views (919)/Comments (0)/
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High Growth for Soft Signage

High Growth for Soft Signage

Grand-format textile printing was once the realm of a few shops, but as technology has come way down in price, it has made the technology more mainstream.

“We’re printing at a higher resolution today, at faster speeds and at reasonable acquisition costs,” says Mike Wozny, senior product manager for EFI in Meredith, N.H. “It is really driving growth in this space. Each and every day new applications are coming online.”

From huge wall murals and awnings to umbrellas and backlit signs, grand-format textile printing is only limited by someone’s imagination.

Thursday, September 29, 2016/Author: Lindsay Merwald/Number of views (1008)/Comments (0)/
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The Digital Eye: Designing and Printing Banners

The Digital Eye: Designing and Printing Banners

Banners are certainly a way of life in the print world. It’s helpful to know what design techniques work best in assembling long or tall formatted images. The horizontal banner is very likely the first thing a visitor sees when walking into a store. The banner sets the tone and ambiance of a space and impresses the viewer immediately by the quality of its design, and the impact of its graphics. The banner can also inform the viewer the name of the place, company or product. It may display a corporate logo, incorporate high impact photography or art and usually has some descriptive text. That's a lot to ask of a skinny piece of vinyl!
Tuesday, September 27, 2016/Author: Lindsay Merwald/Number of views (964)/Comments (0)/
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Real or Wrap? Tricking the Eye with Vinyl Wrap Graphics

Real or Wrap? Tricking the Eye with Vinyl Wrap Graphics

Sign and graphic providers often create exciting vinyl wraps for vehicles, fridges, floors, bathrooms and doors that make the viewer question what they’re seeing. Whether it’s for an ad campaign, set design, home décor project or just for fun, Roland users are creating realistic graphics that trick the eye and entertain the viewer.
Monday, September 26, 2016/Author: Lindsay Merwald/Number of views (989)/Comments (0)/
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Product Review: Roland DG TrueVIS SG-540 and SG-300

Product Review: Roland DG TrueVIS SG-540 and SG-300

The all new TrueVIS SG Print & Cut series from Roland DG is available in 30" and 54" widths, priced respectively at £6,999 (€8,900) and £9,499 (€11,900). Marc Burnett of LFR has had a closer look.

Hot on the heels of the TrueVIS VG launched at FESPA, Roland DG has just announced its all-new TrueVIS SG Print & Cut series – with the latter serving as one of the most important product launches in Roland DG history. How so? Read on...

Friday, September 23, 2016/Author: Lindsay Merwald/Number of views (2830)/Comments (0)/
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Value-Adding 'Green' to Your Trade Show Business

Value-Adding 'Green' to Your Trade Show Business

As more sustainable practices become the protocol for exhibit buyers, print shops need to create some extra "value-add" to stand out with their customers and prospects. The examples explored below can mean the difference between landing the job or not.
Wednesday, September 21, 2016/Author: Lindsay Merwald/Number of views (972)/Comments (0)/
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Roland DGA Wins Three Prestigious Product of the Year Awards at SGIA 2016

Roland DGA Wins Three Prestigious Product of the Year Awards at SGIA 2016

Roland DGA Corporation, a leading provider of advanced wide-format printers and other innovative digital devices, was honored with three prestigious Specialty Graphic Imaging Association (SGIA) Product of the Year awards at the 2016 SGIA Expo in Las Vegas.  Roland received its awards for the VersaUV® LEJ-640FT large-format UV flatbed printer in the UV Flatbed (under $100K) category, TrueVIS™ INK in the Digital Inks - Solvent/Eco-Solvent/Latex category, and Texart SBL3 Dye-Sublimation Ink in the Digital Inks - Textile category.  The competition, which takes place annually, recognizes equipment and supplies currently on the market that are advancing the specialty imaging industry.
Monday, September 19, 2016/Author: Lindsay Merwald/Number of views (993)/Comments (0)/
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Let’s Talk Shop: Fleet Account Management

Let’s Talk Shop: Fleet Account Management

When I think about the sign suppliers that I order materials from one of the biggest factors is customer service. While pricing is of course kept in mind, it's the ease of ordering, the follow up on any special requests and the account management we receive from the sales reps that visit us.

Customer service, and being made to feel important, is a big part of all repeat experiences. For example, we'll return to a restaurant if it has exceptional service even if the prices are a little higher than another restaurant. We shop at Costco because they sell quality merchandise, keep track of our purchases and make returns really easy.

So what does all this have to do with selling vehicle graphics? Everything, actually.

My point is that good customer service and making your clients feel as important as they really are, is what keeps them coming back to you. One vehicle turns into two, which turns into a fleet over time. In this article we'll discuss some easy ways to improve your fleet account management before, during and after the vehicles are at your shop.

Monday, September 12, 2016/Author: Lindsay Merwald/Number of views (1550)/Comments (0)/
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