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Mactac Product Spotlight - Cocoa Beach Ale House

Mactac Product Spotlight - Cocoa Beach Ale House

Jus Wrap it, a subsidiary company of Car Audio Cocoa, was established in the vibrant tourism city Cocoa, Florida, in 2014 and specializes in vehicle wraps and signs. A local and tourist favorite, Cocoa Beach Ale house, contacted Jus Wrap It, expressing an interest to liven up a bland wall in their outdoor space, which faces numerous major hotels. After several conferences with the Cocoa Beach Ale house owners, and the graphic design team at Jus Wrap It, the concept for the outdoor sign was born. All these two businesses needed was a reliable graphic product, and that’s when Mactac became involved. 
Tuesday, January 10, 2017/Author: Lindsay Merwald/Number of views (863)/Comments (0)/
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How to Apply – Wet or Dry?

How to Apply – Wet or Dry?

Installation Techniques for Windows Media

A variety of media options are available for window graphics. The type of adhesion helps determine if a wet or dry installation technique is best. A wet application is recommended for solvent-based adhesives. For water-based adhesives, dry method is preferred.
“There is no one-size-fits-all choice when it comes to window media,” comments Kitt Jones, application specialist, Roland DGA Corporation. “Whether you do wet or dry installation for these graphics is based on your ability—or your installer’s—to achieve a clean and bubble-free install.”
From opaque and clear to perforated and air egress features, window media options—both vinyl and film—encompass a variety of differentiating factors. There are advantages and disadvantages to both wet and dry application techniques.
Wednesday, January 4, 2017/Author: Lindsay Merwald/Number of views (1465)/Comments (0)/
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Nazdar Debuts New Video Series: Meet the Inks

Nazdar Debuts New Video Series: Meet the Inks

Nazdar has premiered its new video series, Meet the Inks, which will endeavor to introduce customers and distributors alike to the unique advantages of each of the company's featured ink series.
"We have a lot of valuable information online about our products," says Nazdar's Videographer, Laura Patriquin, "but we wanted to convey the quality and diversity of our products, beyond just the data. We want customers to see how each of our inks provides optimum printability and high quality performance, and how they're fit for countless applications."
Nazdar offers a variety of products for the Digital, Screen, and Narrow Web markets, including solvent, water-based, and UV-curable formulations. Meet the Inks will feature products within each of these segments, showcasing the diversity of Nazdar products. Videos will be available on Nazdar's YouTube page, as well as on www.Nazdar.com.

Tuesday, January 3, 2017/Author: Lindsay Merwald/Number of views (938)/Comments (0)/
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The Digital Eye: Photoshop Sizing Techniques that Work

The Digital Eye: Photoshop Sizing Techniques that Work

Increasing the size of an image has always been a source of consternation to the digital artist. Increasing the size or resolution of an image can sometimes compromise image quality, resulting in blurred edges, dulled colors and diminished contrast (see Figures 1A, B and C). Understanding how the various sizing methods affect the image helps you make an intelligent decision when you need to blow up your thumbnail-sized image to ginormous proportions. Hopefully this article will show you the ropes.


Tuesday, December 27, 2016/Author: Lindsay Merwald/Number of views (858)/Comments (0)/
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Gamut-Based Image Predictor

Gamut-Based Image Predictor

See the future of your image with new technology from Nazdar Consulting Services. The Graphics Industry is based on communicating with the written word and visual images. Some of those images are placed outdoors in the elements as signage, advertising, and functional graphics. These durable images will have an expected outdoor life and will change in appearance over time. The science of weathering inks and media is an established practice guided by ASTM standards.


Tuesday, December 20, 2016/Author: Lindsay Merwald/Number of views (778)/Comments (0)/
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G7 from the Customer’s Point of View

G7 from the Customer’s Point of View

“G7 from the Customer’s Point of View” Presented by: Sonja Dearden, Associate Print Production Manager, Lindt.
Save your clients endless frustration, reduce pulls from many to a couple, understand that G7 can be Pantone as well as 4-color and most important, don’t lose a client or prospect. (This session was recorded at GraphExpo 2016 in the Canon booth)

Thursday, December 15, 2016/Author: Lindsay Merwald/Number of views (1503)/Comments (0)/
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New Mactac Spotlight on Stan's Donuts

New Mactac Spotlight on Stan's Donuts

Stan’s Donuts has been serving up freshly made donuts of extraordinary flavors and textures for more than 50 years in the Los Angeles area, and thanks to a partnership with Chicago’s Labriola Baking Company, members of the Chicagoland community have recently begun enjoying the iconic treats, too. As Rich Labriola, the bakery’s namesake, sought to increase awareness around the opening of a new Stan’s Donuts location in one of his existing cafés on Chicago’s Michigan Avenue, he decided to turn to the pros. Graphic Alliance, a full-service Chicago marketing firm specializing in print and digital media, was tapped to design and deploy engaging graphics inside and outside the bakery, and Graphic Alliance turned where they always do when they want to wow a client: to dependable Mactac graphic products.
Tuesday, December 13, 2016/Author: Lindsay Merwald/Number of views (885)/Comments (0)/
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Surviving Campaign Signage

Surviving Campaign Signage

How can print shops withstand election season – and turn a profit?

Depending on where you live in the country, the view out your window right now might look very different than mine. In Arizona, we’re just beginning to put on light jackets in the morning for our daily commute. But in Maine, there’s a good chance that more than a few people are digging out their cars from the latest snowfall. Regardless of your locale, for a time, the view out both our windows was most likely the same – a sea of red, white and blue election signs.
Thursday, December 8, 2016/Author: Lindsay Merwald/Number of views (742)/Comments (0)/
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"B" FOR "BABY PRODUCTS"

"B" FOR "BABY PRODUCTS"

Ever considered printing on items for little ones? It’s both profitable and easy-to-do and you can choose from a variety of printing methods that range from eco solvent printing to dye-sublimation. Take a look at some adorable inspiration below on how to personalize items such as onesies, hats, bibs, pillow cases, and more!
Monday, December 5, 2016/Author: Lindsay Merwald/Number of views (805)/Comments (0)/
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The Digital Eye: Photoshop Sizing Techniques that Work

The Digital Eye: Photoshop Sizing Techniques that Work

Increasing the size of an image has always been a source of consternation to the digital artist. Increasing the size or resolution of an image can sometimes compromise image quality, resulting in blurred edges, dulled colors and diminished contrast (see Figures 1A, B and C). Understanding how the various sizing methods affect the image helps you make an intelligent decision when you need to blow up your thumbnail-sized image to ginormous proportions. Hopefully this article will show you the ropes.


Tuesday, November 29, 2016/Author: Lindsay Merwald/Number of views (806)/Comments (0)/
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