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The Best Practices of Screen Printing

The Best Practices of Screen Printing

Take equipment, press care, screen quality and technique 
into consideration for this discipline.

Countless small-shop owners, garage-based operations, hometown printers and startup decorators make a living via the manual screen-printing process, as it remains the heart of most garment printing. Even larger, automated facilities use manual screen-printing presses for smaller orders (one to six dozen) or sampling for later production on automatic presses. 
Let’s review some best practices for screen printing on a manual press
Wednesday, September 7, 2016/Author: Lindsay Merwald/Number of views (1124)/Comments (0)/
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Don’t Make Me USE ALL CAPS

Don’t Make Me USE ALL CAPS

New Article from atkinsontshirt.com. 
Frustrated with work challenges that involve people?  Me too.  Don’t you want to just send that jerk-wad a full fledged e-mail rant using all caps to really show them who’s boss?  I know you know where the caps lock key is on the keyboard.  Time for a left pinky smackdown…
KA-BLAM!  UNLEASH THE FREAKING FURY OF THE ALL CAPS RANT!
However, most of our daily work challenges come down to the fact that it’s our own fault.
Huh?
Yes, you.  Me too.  Ok, stop snickering.  I’m serious.  It’s all about how your company insists on accountability, empowerment and expectations.
Think about it. 
Tuesday, September 6, 2016/Author: Lindsay Merwald/Number of views (1644)/Comments (0)/
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Direction vs Speed

Direction vs Speed

New Article from atkinsontshirt.com.
Let’s pretend you had to choose between “Direction” and “Speed” as the one attribute for your business to obtain success.  Sure, it’s a ridiculous argument, as there are obviously more to making a company successfulthan one buzzword attribute…but that’s the fun of debate isn’t it?  Pick a crazy premise and argue.
Which do you think will win that battle?
Direction pertains to having your company moving in the right direction for success.  It’s all about alignment. You have your company built to serve a particular customer base.  The equipment and consumables you use perfectly performs the work.  Your staff has clear expectations about how to serve the customers and make those orders sing.  Like a seasoned captain, you make course corrections to keep the ship traveling towards success.
Speed is all about beating the clock.  If the order was due to ship Thursday, can it ship Wednesday instead?  Can you beat the competition to the finish line and win the race?  In a market with ever decreasing turn times, can you go from a five-to-seven business day turn to two-or-three?  To get that speed, what sacrifices must you make to obtain that goal?  Will you have to invest more money to get that speed?  Faster usually equals technology, different equipment, more automation, less people.  There’s an app for that.  Or at least there could be.
Tuesday, August 30, 2016/Author: Lindsay Merwald/Number of views (929)/Comments (0)/
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Why should I pretreat my garments for direct-to-garment printing?

Why should I pretreat my garments for direct-to-garment printing?

The ink used for digital garment printing is very thin in comparison to the plastisol inks used by screen printers. When a dark garment is printed, a pass of white will be printed first to create an under-base for the color pass. If no pretreatment is applied to the garment, the printed white ink would have the same effect as milk being poured onto it.
Wednesday, August 24, 2016/Author: Lindsay Merwald/Number of views (851)/Comments (0)/
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Nazdar SourceOne Introduces ImageStar ProTex Chemistry and Emulsion

Nazdar SourceOne Introduces ImageStar ProTex Chemistry and Emulsion

Nazdar SourceOne is pleased to announce the all new ImageStar ProTex chemistry and emulsions. The ImageStar ProTex line of screen printing chemistry and emulsion is specifically designed for the challenges of today’s garment printing. The ProTex line includes nine different products, each designed to improve the quality of the print and the efficiency of the screen printing process. 

Tuesday, August 23, 2016/Author: Lindsay Merwald/Number of views (1271)/Comments (0)/
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Procrastinate Much?

Procrastinate Much?

New Article from atkinsontshirt.com. I’ve been meaning to write an article about procrastination for some time now.  Don’t laugh. 
Seriously.
Somehow, I just keep putting it off.  (Ba Da Bump)  Other topics come up that mean more, or maybe I think they are more relevant to the industry.  Things happen.
Now here we are months later and I’m just now getting some words down.  As I’m in the same boat as the rest of the procrastinators out there, maybe that makes me some sort of half-assed expert or tribal salesman at least.  I don’t know.  They don’t give out awards for being late usually.  But in this particular case there wasn’t even a deadline.  Just something I wanted to do.


Monday, August 22, 2016/Author: Lindsay Merwald/Number of views (843)/Comments (0)/
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How to Keep Up with Order Volume in a Small Shop

How to Keep Up with Order Volume in a Small Shop

For any small business with an increase in order volume, there comes a point when you need to decide when it’s time to outsource, and you need to be prepared for that situation. Sometimes you just cannot do all the work yourself. Now, I wouldn’t recommend outsourcing your work too quickly; you did invest in equipment for a reason. So where do you draw the line and how do you optimize your business for best internal production? 
Wednesday, August 17, 2016/Author: Lindsay Merwald/Number of views (961)/Comments (0)/
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Sell the Sizzle

Sell the Sizzle

New Article from atkinsontshirt.com. One of the age-old advertising mantras as been “Don’t sell the steak, sell the sizzle.”  You’ve heard that before, right?  That phrase is so intriguing I looked up who coined the term.  The answer is: Elmer Wheeler, and he was one of the pioneers of persuasion in marketing.  (More about his thinking at the end of this article.)
For a good number of decorating apparel shops, their marketing revolves around conversations about price.  They are selling the steak and forgetting about the sizzle.

Monday, August 15, 2016/Author: Lindsay Merwald/Number of views (901)/Comments (0)/
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Baby, it's Cold Outside

Baby, it's Cold Outside

Outerwear has become more popular as people have started to wear it for leisure and everyday activities.

When it comes to apparel, people have long experimented with what they wear in their free time, in the office, for exercise, and outside in the evenings. Thanks to fabric technology and some of the performance properties introduced in wearables, multiple clothing styles have become acceptable in different environments. When you look at outerwear, it's not just what we wear int he field or on the way to work; it's by and large how people are looking at outerwear and how we incorporate it into our daily life. 

Friday, August 12, 2016/Author: Lindsay Merwald/Number of views (941)/Comments (0)/
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How do LED exposure units compare against the industry standard metal halide?

How do LED exposure units compare against the industry standard metal halide?

It seems everywhere we turn today we see LEDs being used for new purposes.  They are replacing conventional light bulbs, used in televisions, flashlights, and automobiles, among other things.  So it should be no surprise to find them being used to expose screen printing emulsions. 
Wednesday, August 10, 2016/Author: Lindsay Merwald/Number of views (884)/Comments (0)/
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