Nazdar SourceOne is pleased to announce the all new ImageStar ProTex chemistry and emulsions. The ImageStar ProTex line of screen printing chemistry and emulsion is specifically designed for the challenges of today’s garment printing. The ProTex line includes nine different products, each designed to improve the quality of the print and the efficiency of the screen printing process. 

New Article from atkinsontshirt.com. One of the age-old advertising mantras as been “Don’t sell the steak, sell the sizzle.”  You’ve heard that before, right?  That phrase is so intriguing I looked up who coined the term.  The answer is: Elmer Wheeler, and he was one of the pioneers of persuasion in marketing.  (More about his thinking at the end of this article.)
For a good number of decorating apparel shops, their marketing revolves around conversations about price.  They are selling the steak and forgetting about the sizzle.

When it comes to apparel, people have long experimented with what they wear in their free time, in the office, for exercise, and outside in the evenings. Thanks to fabric technology and some of the performance properties introduced in wearables, multiple clothing styles have become acceptable in different environments. When you look at outerwear, it's not just what we wear int he field or on the way to work; it's by and large how people are looking at outerwear and how we incorporate it into our daily life.