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Shaping the Cutter Market

Shaping the Cutter Market

Shape and size are two elements of a sign never to be overlooked. Having the freedom to manipulate these elements allows sign makers to incorporate another level of creativity into their work. This is done with the technology of table cutters—automated X/Y cutters designed for cutting sheet materials.

These machines are used in high-volume productions, in three-dimensional sign work, to create special effects and more. As a result, sign shops can generate “new and exciting applications or enhance existing applications by adding shapes in today’s market,” says Keri Blackburn, Director of Marketing, North America, Esko. “Shops are no longer just print providers.” 

Of course, digital prints are a large portion of the graphics industry but when a shop can take the printing aspect and add dimensionality and original contours, there can be much more appeal for the end user and an opportunity to cross into other markets. Beatrice Drury, director of marketing and communications at Zünd America Inc., points out that because of cutters’ capabilities, inroads have been made in packaging and fabrics “with no end in sight.”

Demand has increased for original sign work and cutters have provided an avenue to produce them.

Improvements in table cutters over the past few years have allowed sign shops to improve their offerings and keep their business diversified. More specifically, today’s cutters offer more speed, more durability, more power and more versatility than ever before.

Monday, December 21, 2015/Author: Lindsay Merwald/Number of views (1467)/Comments (0)/
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Printable Magnetic Signage

Printable Magnetic Signage

Most of today’s magnetic printable substrates are created using a rubber-ferrite media with an ink-receptive top-layer. Printable magnetic material is available in both pre-cut sheets and rolls of various lengths. For many years, 24" was the widest available width, but a growing number of manufacturers now offer wider materials. One thing to keep in mind with wider media is that magnets are heavy. Some manufacturers offer those wider rolls in shorter lengths to keep the weight down. Make sure the roll-weight is not greater than what the printer’s feed/take-up system can handle. Here are some tips for working with this material.
Wednesday, December 16, 2015/Author: Lindsay Merwald/Number of views (1376)/Comments (0)/
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Pantone Chooses Multicolor Blend for Color of the Year

Pantone Chooses Multicolor Blend for Color of the Year

Pantone has announced its annual Color of the Year, choosing a blend of two shades for the first time. Serenity (Pantone 15-3919) is a pale blue evoking a calm sky, and its complement, Rose Quartz, is a warm, “composed” tone.
Friday, December 11, 2015/Author: Lindsay Merwald/Number of views (1382)/Comments (0)/
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Printer Financing Tips

Printer Financing Tips

One of the most important thing to consider when buying a large-format printer is how you are going to pay for it. Printing equipment and the equipment to support it can run into the hundreds of thousands of dollars. Let's review some of the many options available for paying for your new equipment.
Wednesday, December 9, 2015/Author: Lindsay Merwald/Number of views (1278)/Comments (0)/
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DPF 6000XRP - Digital Cast Wrap Film

DPF 6000XRP - Digital Cast Wrap Film

When you want to install a fleet or a full vehicle wrap, look for Arlon’s DPF 6000XRP - Cast Digital Wrap film. This No Primer, No Problem vinyl film will give installers speedy installation while maintaining a high enough tack for long-term bond. See why this multi-purpose cast wrap film is your best solution at an affordable price.
Monday, December 7, 2015/Author: Lindsay Merwald/Number of views (1269)/Comments (0)/
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Selecting the Proper Printer Platform

Selecting the Proper Printer Platform

When deciding to buy a UV-cure printing system, one of the most important considerations is what type of platform is best suited for your current and future printing needs. Productivity, advanced features, automation and ink yield all factor in, but there are distinct advantages and drawbacks to  flatbed, roll-to-roll and hybrid systems. Core to the decision is to consider the frequency and volumes you print using rigid and rolled substrates. Let’s look at some advantages and disadvantages for each type of system .
Wednesday, December 2, 2015/Author: Lindsay Merwald/Number of views (1187)/Comments (0)/
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Simplifying Color Separations

Simplifying Color Separations

These tried-and-true approaches to prepping artwork for print can make your process more manageable and repeatable.

Pulling colors from artwork so that they can be reproduced on screen-printed apparel doesn’t need to be complicated. In fact, the whole process of breaking a design down into printable sections of color shouldn’t require years of experience, custom software, or intense mathematical formulas. The best way to separate a design for screen printing is often the simplest, keeping as much of the feel of the original design as possible in the final print.
Monday, November 30, 2015/Author: Lindsay Merwald/Number of views (1035)/Comments (0)/
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Building Impressions: Window Graphics

Building Impressions: Window Graphics

Some building exteriors are designed and constructed with a goal of making an authentic, artistic and architectural impression. For example, Longaberger, in Newark, Ohio, built its corporate headquarters to look like its product—a giant hand-woven basket. I'm not into baskets, but I know a building impression when I see one. This company, along with its team of designers and builders, capitalized on the power of building strong visual impressions to make its business more interesting. The extreme uniqueness of Longaberger's exterior provides a better experience of its name and brand. 
Monday, November 23, 2015/Author: Lindsay Merwald/Number of views (1117)/Comments (0)/
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How to Sell Sustainable Printing – Without Being Annoying

How to Sell Sustainable Printing – Without Being Annoying

SGP brings sustainability to SGIA Expo 2015 with a one-day seminar on marketing techniques, procurement practices, and tips for sharing your successes.

The Sustainable Green Printing Partnership hosted its 2015 Community Gathering just before the start of this year’s SGIA Expo in Atlanta in early November. Designed to help SGP-certified printers, manufacturing allies, and print service clients better market, understand, and leverage both sustainable techniques and the benefits of SGP certification, the one-day event also marketed a rebranding for SGP, with their new tagline “leading sustainability for the print industry.”
Friday, November 20, 2015/Author: Lindsay Merwald/Number of views (2068)/Comments (0)/
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Lamination Film Review

Lamination Film Review

When one first considers adding lamination to the list of shop offerings, the concept seems appealing and simple enough. Shops can make more money from their prints if they laminate and finish them in-house. Taking a closer look, one quickly realizes that there’s a lot to know about laminating — and about lamination films. Let’s review some lamination film basics.
Thursday, November 19, 2015/Author: Lindsay Merwald/Number of views (1240)/Comments (0)/
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