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Printing Direct to Magnet: Achieving Quality Results

Printing Direct to Magnet: Achieving Quality Results

Printing direct to magnet is a cost effective method of creating high impact vehicle graphics, P.O.P. displays, calendars and other ad specialty items, portraits, decorative magnets, message boards, photos, way finding signs, temporary signage, and more. Achieving quality results from your printer and magnetic sheeting is essential for the success of every project.

Magnetic sheeting is considered a semi-rigid substrate, and, like all semi-rigid substrates, takes a little know-how to produce the best quality product. Here are some tips for printing direct to magnet.

Tuesday, March 22, 2016/Author: Lindsay Merwald/Number of views (747)/Comments (0)/
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Wrapping Future Vehicles

Wrapping Future Vehicles

What’s cooler than boldly going where no man has gone before? Boldly going where no man has gone before with a sweet wrap emblazoned on your galactic transportation vehicle. To celebrate the release of Roland’s new TrueVIS VG series, we’re having a bit of fun, imagining what some future vehicles would look like if their graphics were produced on the future of print/cut devices.
Thursday, March 17, 2016/Author: Lindsay Merwald/Number of views (803)/Comments (0)/
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Working With a UV-Cure Flatbed

Working With a UV-Cure Flatbed

The demand for large-format graphics printed on rigid substrates is stronger than ever. Wide-format printer manufacturers have responded with an overwhelming number of UV-curing flatbed printers that can handle the job. The technology behind these machines has improved vastly over the years, with better ink formulations, better media handling options and improved print speeds.

We asked some flatbed printer manufacturers to offer up some tips on working with UV-curing flatbeds, with an eye toward getting good, consistent results and avoiding common pitfalls that those new to the technology might encounter.

Wednesday, March 16, 2016/Author: Lindsay Merwald/Number of views (800)/Comments (0)/
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The 2016 Customer Election

The 2016 Customer Election

While watching the never-ending media commentary on the the 2016 election, it occurred to me that the political arena is not the only place where a new reality has emerged.

The fight for customers in this year’s consumer election is also now totally in the hands of the disgruntled or delighted individual. Just as it seems that the power of multi-million-dollar campaign spending by super PACS has little effect, the investment of millions in product advertising campaigns now pales against the screaming voice of the customer. Whether it be a United Breaks Guitars song or the audio of the Comcast employee who kept a disgruntled customer on the phone for 45 minutes, the single customer service close encounter on the front lines has repercussions in today’s marketplace louder than even a Super Bowl ad campaign.

Monday, March 14, 2016/Author: Lindsay Merwald/Number of views (828)/Comments (0)/
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Thursday, March 10, 2016/Author: Lindsay Merwald/Number of views (826)/Comments (0)/
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Roland launches first printers from new TrueVIS Series

Roland launches first printers from new TrueVIS Series

Roland DG Corporation has launched the TrueVIS VG-640/540 64” and 54” printer/cutters.These machines begin a new generation of advanced wide-format, eco-solvent inkjet printer/cutters released under the TrueVIS brand name.

Wednesday, March 9, 2016/Author: Lindsay Merwald/Number of views (867)/Comments (0)/
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Four Tips to Creating Successful Signage

Four Tips to Creating Successful Signage

In this technology driven, fast-paced world, people often talk about online advertising as the way to go to attract new clients. Of course this form of advertising is highly effective as part of a good marketing campaign, but when it comes to really grabbing people’s attention sometimes a good, old-fashioned sign can be the best bet and an effective strategy to acquire new clients.
Tuesday, March 8, 2016/Author: Lindsay Merwald/Number of views (843)/Comments (0)/
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Rapid Fire - Biggest Mistakes Made by Sign Shops

Rapid Fire - Biggest Mistakes Made by Sign Shops

One oft-cited misstep: not spending up front on the right equipment.

Matt Dixon and James Kochevar of Sign & Digital Graphics Magazine asked exhibitors at the NBM Show in Long Beach what they feel are the biggest mistakes made by sign shops.
Friday, March 4, 2016/Author: Lindsay Merwald/Number of views (829)/Comments (0)/
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Let's Talk Shop: Window Films

Let's Talk Shop: Window Films

Graphics on windows are a huge opportunity to expand advertising as well as the products you offer. From small spot graphics to full coverage, there are many options on the market to meet your customer's needs.

For vehicle advertising, we often think about the body of the vehicle but the windows on the vehicles are a blank canvas that shouldn't be overlooked. Extending graphics onto windows provides an excellent opportunity for expanding advertising.

Advertising may also be added to storefronts by incorporating large vinyl graphics and specialty window films. For interior design applications there are a large number of decorative finishes available as well.

Wednesday, March 2, 2016/Author: Lindsay Merwald/Number of views (843)/Comments (0)/
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Nazdar inks from QPS meet Impact Sign Solutions's 'mission critical' colour demands

Nazdar inks from QPS meet Impact Sign Solutions's 'mission critical' colour demands

Impact Sign Solutions says Nazdar 702 Series inks have helped it meet 'mission critical' demands for colour accuracy. The 24-year-old Buckinghamshire-based sign making firm prints signs for small and large businesses, museums, schools, colleges and high-street shops – where advertising for high-end cosmetics and watches has to be precise. - See more at: https://www.largeformatreview.com/consumables/ink/6219-nazdar-inks-from-qps-meet-impact-sign-solutions-s-mission-critical-colour-demands#sthash.Cz115tuq.dpuf
Wednesday, February 24, 2016/Author: Lindsay Merwald/Number of views (1022)/Comments (0)/
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