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The Digital Eye: Designing and Printing Banners

The Digital Eye: Designing and Printing Banners

Banners are certainly a way of life in the print world. It’s helpful to know what design techniques work best in assembling long or tall formatted images. The horizontal banner is very likely the first thing a visitor sees when walking into a store. The banner sets the tone and ambiance of a space and impresses the viewer immediately by the quality of its design, and the impact of its graphics. The banner can also inform the viewer the name of the place, company or product. It may display a corporate logo, incorporate high impact photography or art and usually has some descriptive text. That's a lot to ask of a skinny piece of vinyl!
Tuesday, September 27, 2016/Author: Lindsay Merwald/Number of views (949)/Comments (0)/
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Real or Wrap? Tricking the Eye with Vinyl Wrap Graphics

Real or Wrap? Tricking the Eye with Vinyl Wrap Graphics

Sign and graphic providers often create exciting vinyl wraps for vehicles, fridges, floors, bathrooms and doors that make the viewer question what they’re seeing. Whether it’s for an ad campaign, set design, home décor project or just for fun, Roland users are creating realistic graphics that trick the eye and entertain the viewer.
Monday, September 26, 2016/Author: Lindsay Merwald/Number of views (972)/Comments (0)/
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Product Review: Roland DG TrueVIS SG-540 and SG-300

Product Review: Roland DG TrueVIS SG-540 and SG-300

The all new TrueVIS SG Print & Cut series from Roland DG is available in 30" and 54" widths, priced respectively at £6,999 (€8,900) and £9,499 (€11,900). Marc Burnett of LFR has had a closer look.

Hot on the heels of the TrueVIS VG launched at FESPA, Roland DG has just announced its all-new TrueVIS SG Print & Cut series – with the latter serving as one of the most important product launches in Roland DG history. How so? Read on...

Friday, September 23, 2016/Author: Lindsay Merwald/Number of views (2804)/Comments (0)/
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Value-Adding 'Green' to Your Trade Show Business

Value-Adding 'Green' to Your Trade Show Business

As more sustainable practices become the protocol for exhibit buyers, print shops need to create some extra "value-add" to stand out with their customers and prospects. The examples explored below can mean the difference between landing the job or not.
Wednesday, September 21, 2016/Author: Lindsay Merwald/Number of views (961)/Comments (0)/
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Roland DGA Wins Three Prestigious Product of the Year Awards at SGIA 2016

Roland DGA Wins Three Prestigious Product of the Year Awards at SGIA 2016

Roland DGA Corporation, a leading provider of advanced wide-format printers and other innovative digital devices, was honored with three prestigious Specialty Graphic Imaging Association (SGIA) Product of the Year awards at the 2016 SGIA Expo in Las Vegas.  Roland received its awards for the VersaUV® LEJ-640FT large-format UV flatbed printer in the UV Flatbed (under $100K) category, TrueVIS™ INK in the Digital Inks - Solvent/Eco-Solvent/Latex category, and Texart SBL3 Dye-Sublimation Ink in the Digital Inks - Textile category.  The competition, which takes place annually, recognizes equipment and supplies currently on the market that are advancing the specialty imaging industry.
Monday, September 19, 2016/Author: Lindsay Merwald/Number of views (981)/Comments (0)/
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Let’s Talk Shop: Fleet Account Management

Let’s Talk Shop: Fleet Account Management

When I think about the sign suppliers that I order materials from one of the biggest factors is customer service. While pricing is of course kept in mind, it's the ease of ordering, the follow up on any special requests and the account management we receive from the sales reps that visit us.

Customer service, and being made to feel important, is a big part of all repeat experiences. For example, we'll return to a restaurant if it has exceptional service even if the prices are a little higher than another restaurant. We shop at Costco because they sell quality merchandise, keep track of our purchases and make returns really easy.

So what does all this have to do with selling vehicle graphics? Everything, actually.

My point is that good customer service and making your clients feel as important as they really are, is what keeps them coming back to you. One vehicle turns into two, which turns into a fleet over time. In this article we'll discuss some easy ways to improve your fleet account management before, during and after the vehicles are at your shop.

Monday, September 12, 2016/Author: Lindsay Merwald/Number of views (1524)/Comments (0)/
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InkAnswers Give the Axe to Guitar Print Problem

InkAnswers Give the Axe to Guitar Print Problem

Nazdar Inks Go to 11 on Ibanez Headstock Print

Hoshino (U.S.A.) Inc. is the exclusive US distributor of Ibanez® Guitars and Tama ®Drums, and services requests from notable musicians such as Steve Vai, Joe Satriani, Paul Gilbert, George Benson, and Pat Metheny. Ibanez guitars are produced in Japan, china, and Indonesia, and shipped to Hoshino by vessel. When the products are received by the company, each is inspected and set-up by their Quality Control Department prior to shipping to authorized retailers.
Friday, September 9, 2016/Author: Lindsay Merwald/Number of views (1039)/Comments (0)/
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Installing Exterior Wall Graphics

Installing Exterior Wall Graphics

Printed graphics on walls are a great way to transform a plain blockade to an exciting, money-making and eye-catching display. Additionally, installing exterior wall graphics are still the best way to express creativity and generate another means of promotion.
Friday, September 2, 2016/Author: Lindsay Merwald/Number of views (907)/Comments (0)/
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Nazdar Inks and QPS Help Kirkby Signs Take to the Road with New Ad Vans

Nazdar Inks and QPS Help Kirkby Signs Take to the Road with New Ad Vans

Liverpool-based Kirkby Signs has expanded into mobile advertising vans following the installation of a new Roland wide-format printer running Nazdar inks.
Kirkby Signs is running brand-new Nazdar 202 Series digital inks, supplied by Quality Print Services (QPS), on its recently installed 64"-wide Roland Pro 4 XR-640 alongside its five-year-old, 54"-wide Roland SolJet Pro 2 with Nazdar 2000 inks. QPS also handles the maintenance for the older machine, which is still going strong with its original printheads.

Wednesday, August 24, 2016/Author: Lindsay Merwald/Number of views (1260)/Comments (0)/
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Product Weathering Becomes Visual

Product Weathering Becomes Visual

Gamut-based Image Predictor

Most of the work done in weathering inks and media for screen printing has revolved around the printing of spot or solid colors. This was appropriate for sign painting, but it is less than adequate for modern full color images. Most printed images today are reproduced with CMYK inks. It is uncommon for a full-color image today to have large solid areas of just C, M or Y. We do know that when we weather a tonal ramp with the different dot percentages of C, M, Y or K, that the lighter tones will degrade much faster than the solid areas. Most full-color images have a near infinite number of colors trapping each other in varying degrees. We know that the magenta and yellow degrade much faster than the cyan and black. All this combined means that traditional solid color weathering is not applicable to process color images. 
Monday, August 22, 2016/Author: Lindsay Merwald/Number of views (969)/Comments (0)/
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