As the demand from brand manufacturers for non-PVC prints grows and intensifies, screen printers using traditional plastisols have found themselves at a crossroads. No one wants to turn away business, but what sort of adjustments will be necessary in the print shop to meet the customer’s requirements?
The biggest challenge for ink manufacturers has been the race to provide a non-PVC solution for their customers that acts like a plastisol ink in production. One solution is the development of a better, more user-friendly, high solids water-based ink. This ink has a look and feel similar to plastisol on press with improved open screen time, but the print processes are very different for the shop. The details outlined here reflect how ink formulation, pre-press processes and print parameters all play into a solution for this ink formulation.

New article from Marshall Atkinson at atkinsontshirt.com. Recently in a few decorated apparel social media groups that I’m in there has been some debate about the merits of digitally printing t-shirts.  Some say that you can’t make any money doing it.  Others point out that there are problems with the printed results and the printheads constantly fail.  All in all, digital printing is a big loser and not worth our time.
Really?
The grumbling sound of disharmony among the decorated apparel community on this topic is perfect fodder for a blog article!
The first thing that we should get out of the way is a common misconception about digital printing.  Screen-printers will always compare it to their brand of production.  Will it ever be the same?
No way.  Digital printing is something completely different.

During the Golden Age of penmanship from 1860 to 1930, masters and teachers of this art recognized that before one can effectively put pen to paper, they must first learn to properly put hand to pen. 

New article from Marshall Atkinson at atkinsontshirt.com. Did you see Cam and Peyton blister the field in Super Bowl 50 with their brand of high octane offense?  Of course not.  Because that’s not what happened, despite what the sports journalists predicted in the crushing hype leading up to the game. 
I wonder why nobody takes into consideration that other people are on the field giving their all too?  It’s their job to stop them.  From a former defensive tackle (I was the slow guy that tried hard in high school), I thought it was a great performance.  It certainly wasn’t what the talking heads predicted. 
After the Broncos won the game Von Miller, their star linebacker, was named the Most Valuable Player.  Rightfully so…but that trophy really should have gone to the rest of his defensive teammates too.  (Except for maybe Aqib Talib for that asinineintentional facemask on Corey Brown)
So around the world Denver Broncos fans are celebrating, Carolina Panther fans are saying “wait until next year” in the surrender cobra pose, and everyone else is just either talking about how dumb the halftime show was or the disappointment in the commercials this year.  My eleven year old son is trying to weasel out of doing the dishes three times in one week, as he lost his bet by backing Cam.  This old guy took the old guy.