Selling a customer a wrap job begins by asking a lot of questions. Through the process of interviewing the customer to determine their needs, we focus on how much of the vehicle will have graphics. Coverage will dictate price and will also determine the parameters of the design.

Remember when the best thing about wide-format printing was that it was big? The task of slapping a logo on a banner or an ad on a poster will always fall to someone, but in 2017, those are no longer the jobs that showcase what digital can really do. The best thing about wide-format today is the ability to print someone special, and there's a whole new pool of end users who are beginning to pay attention. 

Clevedon, UK – Roland DG, a leader in integrated print and cut for 22 years, has proved once again its position in the sign and display market, with superior results in a recent EMEA customer survey. Respondents included customers who have been using Roland devices for many years, as well as recent purchasers, with more than 4000 customers across the region giving their feedback. 

Eddie Paul, president of E.P. Industries, Inc., is used to producing extraordinary results in a very short amount of time. He and his company specialize in leading edge, high tech design and have engineered systems for the U.S. military as well as for pure entertainment.

A Hollywood industry icon, Eddie has produced vehicles for many famous movies and television series, including Grease, E.T., The Dukes of Hazzard, and The Fast and the Furious. Eddie and his team begin from the ground up, constructing and restyling vehicles to the specifications of the movie and television production companies they serve. When he got the call from Disney to revamp the showcase cars he’d made to promote Pixar’s movie, Cars, Eddie placed a call of his own – to Roland’s headquarters.

Has your shop ever donated part or all of a wrap for a charitable cause? It should, and not only for the reason of doing good. Your shop could also do well by showing off its wrap chops (in addition to its generosity) to the community. And if you’ve just started in your market or have only recently taken on offering wraps, donating a wrap for a charitable cause will get you noticed – by the people supporting the cause itself, by the other sponsors and by the local public. Two companies that did wraps for different causes behind fighting breast cancer are featured here.

Having a business or other college degree does not guarantee any amount of success or sustainability in the wrap business. Nor is there a manual that spells it all out for you when courting brand new projects. This industry is ever-changing, and you have to learn how to invest in and adapt to the latest trends, printers, tools, vinyl film, installation techniques, etc.

Why use decals? The better question is why not when they are such a quick and easy source of revenue for many graphics providers. In fact, there are numerous Roland users who have built their whole business on print and cut stickers and labels for logo branding, vehicles, product promotions and other popular applications.