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Help Customers Maintain Their Wrap

Help Customers Maintain Their Wrap

Customers spend a lot of money to have their vehicles wrapped. Helping them maintain the appearance and increase the longevity of the job can be done with a simple care and maintenance instruction sheet.
Monday, January 18, 2016/Author: Lindsay Merwald/Number of views (1043)/Comments (0)/
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Top 15 Wraps of '15

Top 15 Wraps of '15

Mentor, Ohio-based graphic films manufacturer Avery Dennison has unveiled what it calls the top 15 wrap jobs of 2015. 
Friday, January 15, 2016/Author: Lindsay Merwald/Number of views (1012)/Comments (0)/
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What if Screen Didn't Exist?

What if Screen Didn't Exist?

Those who believe that screen printing is on the wane are mistaken – mostly because they’ve forgotten the fundamental things that make the process unique.
Tuesday, January 12, 2016/Author: Lindsay Merwald/Number of views (1091)/Comments (0)/
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Wrapping with Textured Film

Wrapping with Textured Film

Textured films are not new to the wraps world, but manufacturers continue to improve upon the technology. Today many film manufacturers have developed their own textured film product lines specifically targeting the wraps market.
Wednesday, January 6, 2016/Author: Lindsay Merwald/Number of views (1099)/Comments (0)/
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The Basics of Graphic File Formats

The Basics of Graphic File Formats

What are graphic formats? What’s the difference between them, and how do you know which one to choose when saving an image? JPG, TIFF, EPS, PDF, GIF and PNG, are some common extensions at the end of a file name that represent how a digital image is encoded. Compression schemes found in each format offer key features that affect the efficiency of a file and sometimes even how an image appears.

There are essentially two types of compression schemes: lossless and lossy. Lossless compression algorithms preserve all of the binary information. When the image is saved and then reopened, there is no loss of image quality. Lossy compression algorithms, while efficiently reducing file size, may compromise image quality.

Here are descriptions of the most common graphic formats that are likely to be encountered in a normal graphics environment and when you might consider choosing them.

Wednesday, December 30, 2015/Author: Lindsay Merwald/Number of views (1348)/Comments (0)/
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Wrap Tips to Set Your Shop Apart

Wrap Tips to Set Your Shop Apart

Sign industry veterans will attest to just how competitive a business it is. And perhaps nowhere within the sign world is competition more fierce than in vehicle wraps.

One expert recommends three areas where you can set yourself apart from the competition: by offering the best materials, better designs and top-notch workmanship.

Notice that price wasn’t mentioned? When it comes to vehicle wraps, there’s a saying: “Quality, Speed, Price—Pick Two.” Being known as the shop that does things cheaply may win you some jobs in the short run but it can hurt you down the road.

So let’s spend some time briefly on the three main differentiators:

Monday, December 28, 2015/Author: Lindsay Merwald/Number of views (1324)/Comments (0)/
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Shaping the Cutter Market

Shaping the Cutter Market

Shape and size are two elements of a sign never to be overlooked. Having the freedom to manipulate these elements allows sign makers to incorporate another level of creativity into their work. This is done with the technology of table cutters—automated X/Y cutters designed for cutting sheet materials.

These machines are used in high-volume productions, in three-dimensional sign work, to create special effects and more. As a result, sign shops can generate “new and exciting applications or enhance existing applications by adding shapes in today’s market,” says Keri Blackburn, Director of Marketing, North America, Esko. “Shops are no longer just print providers.” 

Of course, digital prints are a large portion of the graphics industry but when a shop can take the printing aspect and add dimensionality and original contours, there can be much more appeal for the end user and an opportunity to cross into other markets. Beatrice Drury, director of marketing and communications at Zünd America Inc., points out that because of cutters’ capabilities, inroads have been made in packaging and fabrics “with no end in sight.”

Demand has increased for original sign work and cutters have provided an avenue to produce them.

Improvements in table cutters over the past few years have allowed sign shops to improve their offerings and keep their business diversified. More specifically, today’s cutters offer more speed, more durability, more power and more versatility than ever before.

Monday, December 21, 2015/Author: Lindsay Merwald/Number of views (1491)/Comments (0)/
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Printable Magnetic Signage

Printable Magnetic Signage

Most of today’s magnetic printable substrates are created using a rubber-ferrite media with an ink-receptive top-layer. Printable magnetic material is available in both pre-cut sheets and rolls of various lengths. For many years, 24" was the widest available width, but a growing number of manufacturers now offer wider materials. One thing to keep in mind with wider media is that magnets are heavy. Some manufacturers offer those wider rolls in shorter lengths to keep the weight down. Make sure the roll-weight is not greater than what the printer’s feed/take-up system can handle. Here are some tips for working with this material.
Wednesday, December 16, 2015/Author: Lindsay Merwald/Number of views (1397)/Comments (0)/
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Pantone Chooses Multicolor Blend for Color of the Year

Pantone Chooses Multicolor Blend for Color of the Year

Pantone has announced its annual Color of the Year, choosing a blend of two shades for the first time. Serenity (Pantone 15-3919) is a pale blue evoking a calm sky, and its complement, Rose Quartz, is a warm, “composed” tone.
Friday, December 11, 2015/Author: Lindsay Merwald/Number of views (1406)/Comments (0)/
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Printer Financing Tips

Printer Financing Tips

One of the most important thing to consider when buying a large-format printer is how you are going to pay for it. Printing equipment and the equipment to support it can run into the hundreds of thousands of dollars. Let's review some of the many options available for paying for your new equipment.
Wednesday, December 9, 2015/Author: Lindsay Merwald/Number of views (1300)/Comments (0)/
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