When I think about the sign suppliers that I order materials from one of the biggest factors is customer service. While pricing is of course kept in mind, it's the ease of ordering, the follow up on any special requests and the account management we receive from the sales reps that visit us.

Customer service, and being made to feel important, is a big part of all repeat experiences. For example, we'll return to a restaurant if it has exceptional service even if the prices are a little higher than another restaurant. We shop at Costco because they sell quality merchandise, keep track of our purchases and make returns really easy.

So what does all this have to do with selling vehicle graphics? Everything, actually.

My point is that good customer service and making your clients feel as important as they really are, is what keeps them coming back to you. One vehicle turns into two, which turns into a fleet over time. In this article we'll discuss some easy ways to improve your fleet account management before, during and after the vehicles are at your shop.

Liverpool-based Kirkby Signs has expanded into mobile advertising vans following the installation of a new Roland wide-format printer running Nazdar inks.
Kirkby Signs is running brand-new Nazdar 202 Series digital inks, supplied by Quality Print Services (QPS), on its recently installed 64"-wide Roland Pro 4 XR-640 alongside its five-year-old, 54"-wide Roland SolJet Pro 2 with Nazdar 2000 inks. QPS also handles the maintenance for the older machine, which is still going strong with its original printheads.